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Last Thursday, November 22, was the soft launch of Amazon Australia. This was the softest launch of any website I have seen. I couldn’t find 1 new product on the Amazon Australia site.

I signed up for an Amazon account and have my products approved. However, when I checked it, my product was not visible (or any other products on Amazon Australia, except books and kindles) on their site.


Amazon’s main feature is FBA or fulfillment by Amazon, where they store the product, dispatch, track and take care of most of customer enquirers. This is different from FBM or fulfillment by Merchant. In FBM Amazon lists your product, but you are the one responsible for dispatching and it’s not stored in Amazon’s warehouse.

Now this is a big deal with FBA, it is not available yet in Australia. Amazon really pushes it’s sellers to use FBA as they gets to own the customer experience, plus they make more commission on this model.

When I looked at my Australian seller central account it only has “manage inventory” which means that they aren’t offering the FBA yet.

Remembering what was discussed on the seller summit, the FBA presentation made didn’t have a big green tick next to FBA in Australia meaning it wasn’t a typo (which a few of us thought it was).

Another feature of Amazon is Campaign Manager.

This feature allows you to advertise your products within the Amazon platform for a fee. When you first launch your product this tool will help your product to get in the top rankings and really helps determine your best converting keywords.

However Seller Central for Amazon Australia accounts, this feature is not yet available/

Amazon also has this feature called Brand Registry. This allows you to use Enhanced Brand Content that allows you to create much more powerful Amazon product listing, instead of only text and description. This feature is also not yet available on Amazon


Tools external to Amazon such as email Automation tools that allow you to automatically send follow ups email that improves your customer reviews haven’t been released yet.

The reason is Amazon just recently opens its door. I am assuming that very soon these providers will offer their service in Australia as well.

I highly recommend using this type of automation tool. It really helps in gaining more reviews and reduces the number of negative reviews.

Jumpsend or Snagshout are additional tools available for Amazon US that are also not yet in Australia. These services allows you to provide offers for your products at a discounted price, it helps with your sales velocity

I will be adding a link down below on how you can sign up to Amazon Australia.

I highly recommend for your guys to get on board Amazon is an awesome channel for expanding your sales.


[01:16] – Amazon FBA Australia Features

[06:43] – Tools External to Amazon

Links mentioned in the show


CoachAMZ is an Amazon FBA expert that offers various services including Amazon product listing optimization to increase entrepreneurs’ Amazon sales.If you want some help in getting started, then I would love to help out. Please reach out to me so that I can organize an Amazon  Selling Strategy Session  

Listen to Our Podcast and make your Amazon Sales Shine


****** Full Podcast Transcription below *******

Episode 7

We talk all things on Amazon here speaking with Amazon FBA Expert from around the world to help grow and build your Amazon business.

Hi guys! Welcome to another article of Coach AMZ where you get all your information about How to Sell on Amazon Australia and across the world. Today, we will talk about Amazon in Australia. Now, last Thursday when you’re listening to this which was a 22nd of November was the launch of Amazon Australia.

It is called the soft launch the beta launch and normally a soft launch is a very discreet launch that says yep we’re alive but we’re not doing much in terms of Amazon Australia. I haven’t seen anything that they’re doing. I got my account in Amazon and open approve it before the launch. I’ve got some products up there to see what it looks like and so far, I can’t see anything it’s happened in my products are on there.

When I go to look at them you can’t find them on Amazon. When you click the page, it says from inside Seller Central page cannot be displayed and won’t look for any other products on Amazon Australia is coming up blank so I’m not sure what Amazon’s soft launch is but unfortunately at the moment I can’t see any products on their live. But that’s not a bad thing.

The good thing is you actually have your products on there you can easily attain it with the Amazon Product Listing Optimization and today on the go through and talk about some of the features we came to know with the Amazon FBA Expert that are already enabled on Amazon and what you can look forward to coming. So the main feature in Amazon and the feature they really push is FBA Fulfillment by Amazon.

What that means is that you send your product into Amazon’s warehouse. They scan it. They store it. They dispatch it. They do the customer service and they really push their products to be stored at their warehouse. The reason being they make more commission and more fulfillment fees when it’s in their warehouse plus the big thing which they and somewhat kept going on about is they love their customer experience.

How can they make the customer experience better? If they know that the products in their warehouse, so, as soon as someone orders it a robot or a human can go and pick it up dispatch it they can track it. It’s a much better experience for the customer along with the best Amazon Seller Consulting Services.

If you compare that to fulfillment by merchant is where you have a listing on Amazon but your products are in your own warehouse or your own house. Amazon can’t control when you dispatch these products. It’s more like an eBay system. You may have had an experience where you go online you order product on eBay and then it’s four days until summer dispatches it.

That’s more the fulfillment by merchant where there’s a listing online but the seller actually dispatches it. So the FBA is where Amazon dispatches it and that’s why they love the process because they get the commission plus they own the experiences they dispatch at the track it they do the customer service and the customer loves it because Amazon has an amazing network of couriers. They turn up much quicker than in the US for example the in some areas like in San Fran parts of Manhattan.

There’s Amazon Prime where you wake up the morning find out your toothbrush is a bit old you’re online you order toothbrush say for five dollars free delivery and you can turn up that afternoon. That is an amazing experience and why Amazon pushes FBA. So on Amazon Australia I went and looked in there and there’s no FBA dropped down in your seller central in Amazon. You know there’s a drop down says manage inventory manage FBA inventory.

At the moment it’s only manage inventory which means it’s fulfilled by merchants so I presume they’re doing that for the soft launch because they haven’t worked out the logistics yet. But very shortly they’ll need to work out Fulfillment by Amazon seeing it’s only three in a bit weeks Christmas. I’ve a feeling that they’re not going to launch Fulfillment by Amazon to the new year.

When we went to the seller summit on this slide it talked about Fulfillment by Amazon in Australia and it wasn’t ticked. There was a X next to whether that would be done and mean speaking a chap afterwards and he thought there would be fulfilled by Amazon but I remember seeing that slide saying there’s a cross there and now with a soft launch there’s no fulfillment by Amazon on Australia so I presume they will something done in the new year. So, it’s not a biggie.

Amazon is just opening up in Australia but for all you sellers out there. Make sure you use Fulfillment by Amazon through Amazon Seller Consulting Services. You can have 100 listings on Amazon fulfill by merchant but there’s no point if you’re not selling any products. From my experience you sell times 5 times 10 more products when it’s filled by Amazon. I’ve tested both and its definitely fulfillment by Amazon is a winner. Thanks to Amazon FBA Expert.

The other thing I’ve noticed in Amazon Australia the features are quite limited at the moment and there’s no campaign manager. So, what that means is at the moment there’s no advertising tool within the Amazon Australia platform to promote your product except learning How to Sell on Amazon Australia. So, in the UK Canada US there is it’s called campaign manager and it allows you to advertise your product for a fee.

This is really good when your product first comes in because when your product first arrives you didn’t have that history you load in the rankings and you can uses this tool to get at the top of Amazon. It does cost you anywhere between 50 cents up to three or four dollars depending on the on the price of your product and the competitiveness but it’s a really good tool by Amazon Seller Consulting Services really simple to use to get your ranking at the top of Amazon. In Australia that option is not enabled yet.

I’m very certain that it will be turning on that straight away because it’s a real revenue raiser for Amazon. It means it’s another channel where they can get dollars in and push products through their store. So that’s something I’m sure that will come in shortly in alignment with something called Brand registry. In addition to helping clients in the USA, Europe and Australia, Coach AMZ has its own Amazon stores in the United States, United Kingdom Canada and Australia and provide the best Amazon Seller Consulting Services.

So, in the US if you register you a brand which are highly recommend people to do, it gives you more protection around your product if people try hijack it but it also allows you to build an Amazon store front and also add template branding it’s called enhanced brand content at the bottom of your listing. And that’s really powerful because instead of just having your normal listing with four five bullet points you get to at the end of it add imagery description and a whole bunch of really cool stuff to make your listing look better.

For the Australian now store at the moment that is not available. So, there’s no enhanced brand content and no brand registry. I’m sure that’s just part of time it’s not as important as campaign manager and not as important as Fulfillment by Amazon but is a nice additional thing you want to consider.

So, for your brand owners out there keep an eye out for brand registry because it’s a really powerful very powerful tool that allows you to have a much better listing and good Amazon Product Listing Optimization, the thing that is external to Amazon but not yet provided by any third parties is email automation tools for customer reviews.

This certainly plays in a market like feedback genius feedback 5 there’s a whole raft of them but what they do is allow interface into your Amazon account. So when you get a customer order you can automatically send them a really nice thank you letters and great your product on the way all great things for ordering, here’s a FAQ or Hey guys thanks for ordering here’s some really good information and a bonus e-book input all that cool information in the auto responder which improves the customer experience but also gives you that chance for customer reviews to enhance the opportunity in Australia no third party is offering that at the moment I assume because it’s just launched in the New Year.

I’m sure those other those third-party email providers will come to Australia and I highly recommend you sign up for one of them. They cost between probably the cheapest is about 20 up to 80 dollars a month depending on how many e-mails you send out and how many countries are across but it’s really important because it’s the best way I’ve found to get customer reviews and stop bad reviews through your e-mail sequence.

If you reach out to them show them that you’re a real person that you care about them it can solve a lot of issues that may come up before they can put a customer review on there and that’s really important. Also, now you can easily go in flow with Amazon Australia with our techniques to make you know How to Sell on Amazon Australia. The tools in America such as the promo tools like jungle, jump send or snug shout we can blast out another a number of products yourselves velocity out they haven’t come to Australia yet. So, u can easily go for How to Sell on Amazon Australia.

I’m sure they’ll come out very soon because for them it is an additional marketplace where third parties can give their product cheap to customers. So, let me explain that what these parties do is they get third party customers to sign up. They say join our database and we’ll give you offers on Amazon and Amazon sellers. Get these companies and say look so this product being 30 dollars I’ll discount it for one dollar and you give it to your customer database and they all go to Amazon and buy it. This was bought out years ago and people used it when they launch a product to blast out all these free products. They get lots of reviews and their sales losses go up and not rank very high on Amazon stopped that, October 2016 because people were abusing it. They were using it to get reviews that weren’t really reflective of the product.

So, you can have an average product because you gave it for someone for a dollar they’ll write you a nice review. So, Amazon still allows that but they don’t allow giving away a discounted product for review. So, you can still give-away products but you just can’t ask for review at the same time. And I’ve noticed those companies have rebranded these ones give away their free products they rebrand themselves. And when you do if you do upper class you don’t get nearly as many reviews as in the past and I’m sure Amazon’s algorithm has been updated.

I tested this just recently and it didn’t really impact the sales velocity as it used to in the past. You’d almost guaranteed depending on how many give away you to get in the top page of Amazon. Now that doesn’t work so much that’s really interesting Amazon does update algorithm normally on a monthly basis and that’s just a sign of how you need to stay up to date with Amazon what they prefer now is of giveaways with cheap ones. And we make sure at Coach AMZ with our Amazon Seller Consulting Services that you don’t miss any important details for your products sale.

I notice they do like external traffic coming in to a page to show that people from outside Amazon are coming in so it’s really interesting how Amazon’s change in their algorithm. It’s all about putting the customer first. If people were giving away products free that’s fine but if they were given reviews that weren’t really reflective of the product quality. Amazon didn’t like that because a product does have a five-star ranking. So, it gave all these free products away and people gave great reviews but actual fact is a pretty average product probably only around two-and-a-half-star review. That’s why Amazon cut down that practice.

So, what I recommend guys I’ll put a link in the show notes about how to sign up to Amazon Australia that will help you that How to Sell on Amazon Australia. I highly recommend getting on board. Amazon is an awesome channel for expanding yourself and growing it, I am by have selling on Amazon since 2013 but I’ve been amazed by how you can scale a business so quickly without the effort needed to put into a normal traditional e-commerce business that make me proud to send you the best Amazon Seller Consulting Services.

So that effort is they provide the platform and the traffic into the store. So, we still need to work at it. But you don’t need to do all the fulfillment and additional work after the sales come in. If you have a day where you’re selling 100 200 300 units if you’re trying to dispatch that yourself that will be very hard or you’d need someone full time dispatch those units in a day but with Amazon they do charge a fee but you can scale as quickly as you want because they fulfill all the orders.

That’s why I highly recommend get on Amazon sign up today if you haven’t done it to Australia. If you want any help reach out to me I will let you know How to Sell on Amazon Australia with amazing tips at Coach AMZ.

I’m here to help you guys succeed on Amazon with the best Amazon Seller Consulting Services. Remember take action each day keep the momentum going. And I’d love to hear from you guys. And lastly it hasn’t gone over to iTunes and left a review.

I’d love to hear from you and get your feedback. A five-star review would be fantastic if that’s what you think. And I’m here to help you guys take action.

Speak to an Expert today to evaluate your Amazon Seller Strategy and Identify Key Growth areas.

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